Patients have many choices for health care. What is the key factor that influences whether or not a patient continues to choose you and your practice? A positive patient experience. Without positive patient experiences your brand loses its power, and patient loyalty diminishes.
A positive patient experience doesn’t just happen. You have to deliver it, day after day, with every patient. For inspiration on how to make a patient’s day just a little better, watch “A Wink, A Nod and Some Jello” on YouTube.
Be able to deliver a memorable experience at all levels, from registration to the medical care to billing – at every patient encounter. A positive memorable experience makes business sense too, as Fred Lee discusses in his book, If Disney Ran Your Hospital; 9 ½ Things You Would Do Differently.
Patient loyalty is the goal. A positive patient experience is really the best key to opening the door to patient loyalty.
This week identify one simple branding idea that you and your medical group or clinic can influence; remember, the goal is to make sure the patients are truly enthused and motivated to return to your care and readily refer their family and friends to your care.