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Reimbursement and Practice Management

Planning and Marketing Archive

  • Marketabilities Part 1
    Marketabilities Part 1

    Dale Moss of Medtronic Practice Advantage identifies ways specialty clinics can increase referrals. In this video, Dale shares his insight on clinician-to-clinician medical group marketing.

  • How You Like It
    How You Like It

    Practice Advantage conducted an online survey of 84 specialists to find out the source of trusted information. In this video, Dale Moss shares results from that survey.

  • Do You Know SEO?
    Do You Know SEO?

    Ward Tongen, a digital marketing strategist at Medtronic and president of the Minnesota Search Engine Marketing Association, offers tips on Search Engine Optimization (SEO) to help medical practices optimize their websites and connect more effectively with patients who are looking for healthcare information and healthcare providers.

  • Manage Your Webutation – Or Someone Else Will

    Forty-two percent of consumers have used social media to learn about physicians or treatments, according to a recent survey by PricewaterhousCoopers.1 What impressions do prospective patients take away from your practice’s online presence?

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  • Branding Your Practice

    Branding is a powerful marketing tool. When you see the golden arches, McDonald's instantly comes to mind – that image is "branded" into the consciousness of consumers.

    Associating an image with a business is just one level of branding. The goal of marketing goes beyond linking an image with a product: it encourages loyalty to the company the brand represents. Are your patients loyal to your brand?

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