"Sir Blog-A-Lot" I am Not
I’ve learned a few things since I began writing my Practice Advantage blog posts several months ago. Although I’m still a newbie at this, I wanted to share what I’ve been learning. These tips may be helpful as you consider blogging to patients as a way to manage your "webutation".
- You don’t have to “boil the ocean.” (Stay focused on a singular specific topic. Blogs are intended to be brief.)
- Use concise stories or answers. (The Shakespeare quote, "Brevity is the soul of wit," from several centuries ago still resonates.)
- Find your own “voice” and stick with it.
- Include key words from your audience’s vernacular to bolster searchability.
- Resist the temptation to add just one more thing. (Enough is enough!)
- Read it over again. And again.
- Cut to the chase. (Edit well and often.)
- Have someone else read it over.
- Post it!
There are many established and well-followed blogs on the web (such as KevinMD). Check them out for style and approach. What do you like and what don’t you like? But remember, it’s not about you. It’s about your audience and their need to know – in their language. Patients want to make informed decisions about their care. It’s a personal choice. Your succinct, sincere, and personal blog might help them make a good choice: One that includes you and your practice.
PS, Humbly, I thank a colleague that works alongside of me for her inspiration to “Keep It Simple, Sir.”