Planning and Marketing
Effective marketing starts with setting objectives and devising a strategy to reach those goals. Before diving into social media, ask yourself: What’s in this for the physician, the practice and the patients?
Here are some points to consider if you are looking to leverage the public’s interest in online socializing into a powerful marketing tool for your practice.Read full article
When is the last time you performed an Internet self-exam? Medtronic Practice Advantage advisor Dale Moss encourages clinicians to "Google thyself" to ensure consistency and accuracy of individual and practice information available on the Internet.
Self-Assessment Tool for Specialty Medical Practices
What is perception versus reality in your specialty medical practice? Practice Advantage advisor Dale Moss describes this easy-to-use online tool that gets the conversation started regarding practice improvements. Results from this simple yes/no survey are compared with benchmark data from over 750 specialty medical groups that have completed the survey.
Strategic Planning, Part 2
Dennis Wipperling, a practice administrator with 30 years of experience in various clinical settings, gives tips for implementing a strategic plan within a medical practice. With medical practices experiencing more change than ever before, due to external forces, it's important for practices to not just develop a strategic plan, but also implement it, to leverage the opportunities available within these changes.
Strategic Planning, Part 1
Dennis Wipperling, a practice administrator with 30 years of experience in various clinical settings, talks about the importance of a strategic plan. With medical practices experiencing more change than ever before, due to external forces, it's important that practices develop a strategic plan to leverage the opportunities available within these changes.
- Social media “likes” healthcare: From marketing to social business, PricewaterhousCoopers LLP Health Research Institute report, April 2012.