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Reimbursement and Practice Management

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Planning and Marketing

Featured Articles

  • Google Thyself
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    Google Thyself

    When is the last time you performed an Internet self-exam? Medtronic Practice Advantage advisor Dale Moss encourages clinicians to "Google thyself" to ensure consistency and accuracy of individual and practice information available on the Internet.

  • Managing Your Reputation on the Internet

    As patients increasingly look online to select physicians or learn more about their current ones – including you – what they find about you in cyberspace becomes a vital part of your professional persona. Read full article
  • Self-Assessment Tool for Specialty Medical Practices
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    Self-Assessment Tool for Specialty Medical Practices

    What is perception versus reality in your specialty medical practice? Practice Advantage advisor Dale Moss describes this easy-to-use online tool that gets the conversation started regarding practice improvements. Results from this simple yes/no survey are compared with benchmark data from over 750 specialty medical groups that have completed the survey.

  • Strategic Planning, Part 2
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    Strategic Planning, Part 2

    Dennis Wipperling, a practice administrator with 30 years of experience in various clinical settings, gives tips for implementing a strategic plan within a medical practice. With medical practices experiencing more change than ever before, due to external forces, it's important for practices to not just develop a strategic plan, but also implement it, to leverage the opportunities available within these changes.

  • Strategic Planning, Part 1
    View
    Strategic Planning, Part 1

    Dennis Wipperling, a practice administrator with 30 years of experience in various clinical settings, talks about the importance of a strategic plan. With medical practices experiencing more change than ever before, due to external forces, it's important that practices develop a strategic plan to leverage the opportunities available within these changes.

  1. Social media “likes” healthcare: From marketing to social business, PricewaterhousCoopers LLP Health Research Institute report, April 2012.

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